tag:blogger.com,1999:blog-3178266919096833351.post6835686081049368180..comments2022-04-29T14:10:37.006+05:30Comments on PRmypassion: Is the creativity gap in P.R. largely a systemic problem?Tarunhttp://www.blogger.com/profile/03173967542084408078noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3178266919096833351.post-26186773898848732562013-09-24T02:33:56.373+05:302013-09-24T02:33:56.373+05:30Very well written!Very well written!Dreamdrivendrivehttps://www.blogger.com/profile/17766809031719005525noreply@blogger.comtag:blogger.com,1999:blog-3178266919096833351.post-85969406648982272692013-04-07T19:06:37.131+05:302013-04-07T19:06:37.131+05:30Received a comment via e-mail from Surekha Pillai ...Received a comment via e-mail from Surekha Pillai (@surekhapillai) who has advised clients on creative ideas for P.R. campaigns. Thought it would be good to share with all.<br /><br />Comment from Surekha...<br /><br />Tarun,<br /> This has been a pet peeve for long. While the problem may be systemic, the solution is intrinsic and partly lies in your blog name! From personal experience and what I have seen of accomplished communications professionals, those who take on more accountability and care for their personal credibility are naturally more passionate and creative. Those who don't care much for these attributes languish in mediocrity. The other problem is that many also tend to believe creativity lies only in big ideas and fat budgets - it doesn't. When we truly care about our work and how it reflects on our credibility, we would make time to inject creativity in small little things that take up all our time - how we draft the briefing book, write the release, make a pitch, manage an event or even build a checklist. These little things and how you constantly challenge yourself eventually lead up to big ideas, when the client and your firm start appreciating your value add. This is also more practical than waiting for that systemic change to change oneself.<br /><br />Tarunhttps://www.blogger.com/profile/03173967542084408078noreply@blogger.com